Welcome to a captivating chapter in our portfolio, showcasing our UX/UI platform design prowess through the lens of Notify Culture. As a dynamic trading and knowledge hub within the ever-thriving hype sneaker industry, Notify Culture empowers collectors with a multitude of features. From seamless browsing of an open market to effortlessly tracking the daily value of assets and expanding one's knowledge about cherished items, this project embodies our commitment to elevating user experiences within specialized niches. Join me as I unveil the design journey that transformed Notify Culture into an intuitive, engaging, and indispensable platform for sneaker enthusiasts worldwide.
In the initial research phase of this project, it became evident that contemporary trading platforms suffer from content saturation. These platforms often present data in a confusing, cluttered manner, relying heavily on dividing lines and boxes that contribute to visual chaos, leaving little room for clarity. In response, the concept for this interface centered around simplifying the design by eliminating superfluous elements originally intended to segregate content. Instead, I crafted and structured elements to naturally frame both themselves and their surroundings, resulting in a clean and spacious dashboard that allows for a more user-friendly and visually appealing experience.
Within this marketplace, users can navigate without distractions from market data, enabling a seamless and distraction-free browsing experience. Shoes are initially presented in a purely visual format, revealing details only upon hovering or clicking. This design choice, uncommon in an industry where hype and resale value often overshadow design aesthetics, empowers users to make choices based on their visual preferences.
The "Favorites" section caters to users with a penchant for delving into the historical and social aspects of their assets. Here, all current market data is intentionally omitted, offering an entirely informative experience focused solely on providing the biographical context of each item.