alex baleno,
full-stack designer,
AI architect.

©2026
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Product Design
UI / UX Design
Brand Identity
Web Design
Design Systems
Prototyping
User Research
Visual Design
Motion Design
Mobile Design
Interaction Design
Typography
Art Direction
Wireframing
Product Design
UI / UX Design
Brand Identity
Web Design
Design Systems
Prototyping
User Research
Visual Design
Motion Design
Mobile Design
Interaction Design
Typography
Art Direction
Wireframing
about

I design and build products people actually want to use — blending sharp visual instincts with deep user empathy to turn complex problems into clear, beautiful experiences — and lately, building AI systems that run businesses, not just serve them.

background

Based in the US.
Available worldwide.

With experience across startups and established brands, I bring a craft-first mindset to every project. From early-stage concept to polished final product, I care deeply about every pixel and every interaction.

Good design is invisible — it just works, and it feels right.

8+
years of experience
45+
projects shipped
20+
happy clients
new · AI systems

Beyond design — systems that run your business.

I build AI systems for local businesses: a front desk that catches every missed call, answers customers 24/7, and wins reviews — plus automations that chase open quotes, win back old customers, and answer your team's questions. Designed, built, and shipped by one person. You can test the live product on this site right now — it's the assistant in the corner.

Explore AI systems
selected work 2020 — present

MetaEngine

MetaEngine UI

The metaverse,
reimagined.

Rebranding and UX/UI for MetaEngine — a fusion of innovation and creativity leading to an immersive web experience.

View project

Chroma Design

Contemporary streetwear,
end-to-end.

Independent streetwear label — refined silhouettes, symbolic graphics, and a disciplined brand system spanning garment, identity, and digital.

View project

Imprint Genius

Brand identity,
redefined.

Redefining brand identity for a tech and promo company in fulfillment — merging authenticity with innovation across every touchpoint.

View project

Halo

Halo

AI-powered reputation,
on autopilot.

Reputation management SaaS for local businesses — brand identity, marketing site, and full product, designed and built independently.

View project
Project SOS
NFT · Game Design · Web3
→
Colorido
Logo Design · Packaging · Brand Identity
→
disciplines what I do
01

UX / UI
Design

Research-backed interfaces that balance beauty with usability — designing for real humans, not hypotheticals.

02

Brand
Identity

Logos, color systems, typography — cohesive visual identities that tell a story and stand the test of time.

03

Web
Design

Pixel-perfect web experiences — from marketing sites to complex product interfaces, built with care for every detail.

04

Design
Systems

Scalable component libraries and design tokens that keep teams aligned and products consistent as they grow.

05

AI
Systems

Custom AI assistants, automations, and integrations — systems that answer customers, capture leads, and run operations, designed and built end to end.

proficient in
Figma
Sketch
Illustrator
Photoshop
After Effects
Webflow
Notion
Lottie
ChatGPT
Claude
Gemini
Linear
Figma
Sketch
Illustrator
Photoshop
After Effects
Webflow
Notion
Lottie
ChatGPT
Claude
Gemini
Linear
frequently asked
questions

I start by deeply understanding the problem — user research, stakeholder interviews, competitive analysis. Then I move into ideation, wireframing, and iteration. Every decision is tied back to a clear rationale.

Absolutely. Some of my favorite work has been with early-stage teams where design has the most leverage. I can help you go from zero to a polished MVP — or just sharpen what you already have.

Yes. Whether it's a full redesign, a specific feature, or a UX audit, I'm happy to step in at any stage. I'm experienced at navigating existing design systems and codebases.

Yes — it's become a core part of my practice. I design and build AI front desks, assistants, and business automations for local businesses, end to end. See the AI systems page for packages and a live demo, or just ask the assistant in the corner of this page.

The best place to start is the contact page — fill out a quick form and I'll get back to you within 24 hours. The more detail you share about your project, the better.

Ready to build something great?

Let's talk about your project. Always open to new work and collaborations.

Get in touch View résumé