Colorido is a logo design and packaging project for an international chocolate company based in Taiwan. Their purpose is to bring happiness and color to the lives of their consumers by creating the highest quality dark chocolate snacks. Using one of the leading sources for cacao beans in the world, their product is a healthy choice as well as a sustainably sourced commodity.
The colorido icon was made to represent the vision of the brand adhering to the key words happiness and color.
Each bars individual packaging retains the same elements outside of a few minor typographic details. To keep this consistent, the only change made between each flavor was an adjustment to the color scheme. These modifications were implemented based on the richness of each chocolates flavor profile.
We want to get straight to the point. Multiple elements coinciding at once is sometimes too much to handle, so we stuck to the basics. The negative space keeps the eye focused and tranquil.