Burst SMS, an Australian-founded SAAS company, is dedicated to crafting SMS solutions and campaigns for growing businesses. My mission involved a comprehensive overhaul of their Australian website and branding, aimed at enhancing user experience with a more intuitive interface and aligning visual web elements more closely with their product offerings.
Before this refresh, Burst had maintained a visual style characterized by a prevalent use of vector artwork and a color palette dominated by pastels. The most prominent alterations in this rejuvenation encompass the adoption of box design, the incorporation of 3D visuals, and a palette saturated in hues thoughtfully aligned with industry standards.
Additionally, the shape of the call-to-action buttons (CTAs) and numerous containers underwent subtle adjustments, now resembling message boxes, while icons were meticulously crafted to mirror the aesthetics of mobile applications.
The core elements within each page are typically housed within a box design reminiscent of a folder, featuring tabs protruding from the top-left corner. Selection animations employ a pill-shaped design, thoughtfully aligned with the product dashboard's aesthetics. Each box component comprises multiple sections and seamlessly transitions between tabs through a scroll-driven mechanism, ensuring that information maintains a clean and centered presentation on the page.
The pricing page embodies simplicity, shedding all extraneous design elements while staying true to the brand's identity. An organized color hierarchy directs focus toward the more popular packages.
In the "Why Burst SMS" section, a conceptual box design structure is employed, featuring a header, subtitle, and four key statistics, meticulously arranged within a grid system to ensure information flow. The footer, designed with a focus on negative space, complements the header above the primary call-to-action (CTA).
Each page boasts its unique line, some extending with double the word count. This additional space provides copywriters with the flexibility to craft persuasive language that effectively converts potential customers.
While not featured on the homepage, message examples are a consistent presence across all solution pages. This animation effectively illustrates the seamless transition between these cases. By employing a stable visual framework as the foundation, we reduce distractions and ensure smoother transitions as messages shift between various examples.
