Chroma Design is an independent project exploring contemporary streetwear through symbolism, materiality, and refined graphic language. Built as a limited-run brand, the project serves as a creative laboratory—balancing cultural expression with disciplined execution across fashion, branding, and digital experience. Every element of Chroma was developed with intention, from garment construction to visual systems and launch presentation.
Chroma was conceived as a fully self-initiated brand, designed and executed end-to-end. The goal was to create elevated streetwear pieces that feel intentional, tactile, and culturally grounded—avoiding trend saturation in favor of timeless silhouettes, strong symbolism, and restrained visual identity. The brand operates on a drop-based model, emphasizing scarcity, craftsmanship, and clarity of vision.
The process began with concept development—defining the symbolic and cultural references behind each piece. From there, visual identity and garment design evolved in parallel, allowing the brand system and physical product to inform one another. Sampling and production were handled through direct manufacturer collaboration, with iterative refinement to materials, fit, and construction. Photography, styling, and digital execution were developed last, ensuring the final presentation accurately reflected the product and brand philosophy.
Chroma Design launched as a cohesive, fully realized brand—spanning physical product, visual identity, and digital experience. The project demonstrates the ability to lead creative direction across multiple disciplines while maintaining clarity, restraint, and consistency. It reflects a holistic approach to brand building, where creative vision is supported by operational structure and executional rigor.
Chroma Design represents an ongoing exploration of modern streetwear where creative direction, product design, and brand systems converge.