alex baleno.
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design@alexbaleno.com
alexbaleno.com
Full-Stack Designer Creative Director Brand & Identity UX / UI Web Development AI-Assisted Design
About

Creative Director with 8+ years building and scaling brands across digital, fashion, and media. I design and build — taking products from concept to shipped with equal fluency in Figma and code. Known for refined aesthetic judgment and the ability to drive creative vision in fast-moving environments.

8+
Years of experience
45+
Projects shipped
16M
Social reach built
Experience
01
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2025 – Present
Co-Founder & Creative Director
Co-founded a high-performance social media marketing company. Built and managed a network of 1,000+ theme pages reaching 16 million followers with 3B+ monthly engagements. Collaborated with Drake, The Chainsmokers, and Marshmello on targeted campaigns.
02
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2025 – Present
Founder & Designer
Designed and built the full ecommerce platform, brand identity, and product line from concept through launch. Directed casting, styling, and photoshoots. Established inventory, fulfillment, and customer experience systems end-to-end.
03
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2021 – 2025
Design Manager
Directed apparel and merchandise development, trend forecasting, and brand aesthetic cohesion across all product lines.
04
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2022 – 2023
Creative Director
Led creative strategy for a metaverse gaming engine. Unified brand identity across digital platforms and collaborated closely with executives and technologists to ship a cohesive product launch.
05
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2021 – 2022
UX/UI Designer
Designed digital experiences for SaaS clients, blending research, branding, and usability into cohesive product systems.
06
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2021 – 2022
Art Director
Oversaw all visual design for an on-chain NFT P2E game. Built a 10,000-member Discord and 19,000 Twitter following through design-led community engagement.
07
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2019 – 2021
Creative Director
Developed visual systems, pitch decks, marketing campaigns, and UX/UI websites. Managed cross-functional teams and client campaigns end-to-end.
08
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2018 – 2020
Head of Design
Rebuilt the company's visual identity and apparel line; led brand-aligned creative output across all channels.
Disciplines
01
UX / UI Design
Research-backed interfaces that balance beauty with usability — designing for real humans, not hypotheticals.
02
Brand Identity
Logos, color systems, typography — cohesive visual identities that tell a story and stand the test of time.
03
Web Development
Pixel-perfect builds in HTML, CSS, and JS — from marketing sites to complex product interfaces.
04
Creative Direction
Campaigns, photoshoots, and end-to-end creative production from concept through delivery.
05
AI-Assisted Design
Leveraging AI tooling to prototype, iterate, and ship at a pace that wasn't possible before.
Education
2019 – 2020
MSM Business Administration
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2015 – 2019
BFA Graphic Design
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2011 – 2015
Visual Arts
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2008 – 2011
Classical Drawing & Art
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Tools & Systems
Figma
HTML/CSS/JS
Photoshop
Illustrator
After Effects
Webflow
Shopify
Claude AI
ChatGPT
Notion
Linear
Lottie
Slack
Gemini
Adobe Creative Cloud
Discord
References
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