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Light Theory is a student created logo and identity. The product is designed for amateur and experienced musicians looking for a new and comprehensible way to learn music on a professional level instrument without learning to read music or understand music theory. The purpose of this catalog and app is to promote the uniqueness of their products while delivering an elegant yet bold and spirited tone.


The bold juxtaposition of the energetic product display pages and the graceful pages leading up to it create an atmosphere of discovery and excitement. The sense is meant to be similar to the feeling of playing an instrument or learning a song for the first time.


The applications shopping interface is meant to be as clean as possible forming a sharp contrast from the splash pages.