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The Aston Martin 2018 Annual Report is a student project created to explore new possible identity and UX/UI for Aston Martins last fiscal year.

While still maintaining important aspects of the brand, this micro site dramatically contrasts from Aston Martins usual aesthetic. A more vivid and spirited approach was taken to attract a new demographic of younger consumers while preserving existing patrons.

 
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The scroll feature was completely removed and replaced by multiple pages per index in order to keep focus on individual aspects.

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Glide translations across the report enable a sense of motion, connecting the design more closely to key aspects of the industry.