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The Aston Martin 2018 Annual Report is a student project created to explore new possible identity and UX/UI for Aston Martins last fiscal year.

While still maintaining important aspects of the brand, this micro site dramatically contrasts from Aston Martins usual aesthetic. A more vivid and spirited approach was taken to attract a new demographic of younger consumers while preserving existing patrons.


The scroll feature was completely removed and replaced by multiple pages per index in order to keep focus on individual aspects.


Glide translations across the report enable a sense of motion, connecting the design more closely to key aspects of the industry.